First Direct Solutions is a division of Geospend who run the Australian Lifestyle Survey, which is one of the most comprehensive lifestyle databases in the country. Using the FDS database we identify the most significant characteristics of your customers, based on up to 200 individual variables.

We then group the information into seven categories, covering core demographic variables such as gender, age, income and occupation, together with lifestyle indicators such as personal finance, motoring, travel and holidays, sporting and leisure interests. Profiling is a great way to get closer to your best customers and fine-tune your marketing strategies. And if you don’t have a database, we can profile a segment of consumers responding to questions in the Australian Lifestyle Survey providing valuable information about consumers in your market.

Database Overview

The Australian Lifestyle Survey offers a comprehensive range of data and customer profiling services for business-to consumer marketers, who want to increase the effectiveness of their direct marketing activities via e-marketing campaigns. The lifestyle database is one of the largest and most comprehensive databases of its kind in Australia. It contains demographic, lifestyle and purchase intention details on over 485,000 individuals. Lifestyle data is built from responses to Australia Post’s Australian Lifestyle Survey. The survey is distributed to millions of households across Australia every year. Individuals who want to receive relevant offers and information from businesses provide responses on a voluntary basis. Currently over 2.2 million people are available for direct marketing, which represents around 1 in 11 individuals across the Australian population. Data collected and utilised from survey respondents is fully Privacy Compliant. It is regularly updated against Australia Post’s National Change of Address File and the Australian Direct Marketing Associations’ Do Not Mail/Do Not Call file. All email addresses are collected from responses to the Australian Lifestyle Survey, so are Privacy and SPAM act compliant.

Contact our team on info@3dinteractive.com.au or 1300 806 986 for more information and pricing options

______________________________________________________________________

TopStocks.com.au is aimed at financial investors who require intelligent conversation for the equities market. The website is Australia’s only member-ranked stock community which features a unique member ranking system based on stock submissions from its members. TopStocks is a heavily moderated, friendly site, growing organically at about 200 members a week. 2% of members are paying for “pro” services.

TopStocks opt-in database is a great way to get your advertising message straight into this stock community’s inbox.

TopStocks has some offers starting from December and run throughout 2011, see below:

Package 1 – Quarterly Sponsorship: 1 advertiser per quarter

• Exclusive Tab Sponsorship – Create a unique page on the website and included in the menu bar on the home page
• 1 x solus 31k record email send
• 728×90 leaderboard placement – 200k page impressions/month – 20% SOV
• Text link – traffic driver for the tab

Package 2 –  Email (December and January)

• Book an eDM send to 31k records and receive 100k display impressions to run 2 weeks prior to the eDM blast for FREE

Package 3 – Text Links (1 year)

• 1.1 million impressions
• 600k display impressions

To find out further information about these offers and the website please contact your Account Manager or contact us here

______________________________________________________________________