Archive for the ‘> Performance Media’ Category

What’s Hot: TPN Leads

Monday, October 31st, 2011

glossy-burning-fire-flame

TPN Leads is a proven comprehensive lead generation service encompassing unique media, marketing services and technology. TPN Leads generates a constant stream of prequalified warm new business leads. TPNs flexible toolkit allows it to meet the requirements of a wide range of clients and industries whether B2C or B2B. Our expert team can advise on which solution is right for you. TPN Leads is suitable for any company looking to generate demand and drive new business. TPN Leads can be used to generate;

- Email sales leads
- Email newsletter registrations
- Prospect Engagement (lead nurturing)
- Tele-sales leads
- Postal Direct Marketing leads

All these leads are prequalified and opt-in; they have positively chosen to engage with you.

TPN Co-reg Network

One of the most popular media options TPN provides is Co-registration. “Co-reg” involves asking known users if they would like to be contacted by an advertiser about a specific offer or product. If they opt in then their details are automatically sent from the website displaying the ad to the 3rd party advertiser. TPN manages a network of Co-reg partners supported by TPNs unique co-reg ad server. TPN is delivering tens of thousands of sales leads and registrations every month. Advertisers simply pay per lead, typically between $2.00 and $15.00 depending on the type of lead required.

TPN Lead Nurturing System

Co-reg is very popular with telesales and DM marketers. However we have found that many other marketers are missing out on the opportunities offered by co-reg as they do not have a system or team to follow-up with all the leads it generates each day. TPN has developed a solution to this problem with its Lead Nurturing System.

Lead Nurturing is a form of Marketing Automation where the system delivers a series of email communications to the prospect depending on a predefined schedule. It can also send messages based on specific ‘trigger events’. These communications can be used to automatically engage with prospects, to further prequalify them and to even convert them online.  Online Reporting capabilities also allow the hottest leads to be identified and followed up.

Through its partners TPN can provide expert communication strategy, creative design and email copy writing. Typical communication strategies include;

- Simple download, link delivered via email
- Simple welcome email and subscription to a regular e-newsletter
- Sequence of emails; welcome, checkout Blog, Facebook, Twitter and an Offer
- Sequence of improving offers until online conversion occurs
- Sequence of product feature highlights
- Sequence of case studies
- Sequence of ‘useful tips’
- Full free e-learning course

These are normally delivered over a period of days or weeks.

To further extend engagement trigger events can be configured. For example by capturing the prospect’s date of birth, individual birthday offers can be automatically sent. Or downloads can be used to trigger an automatic follow-up after a defined number of days.

TPN Performance Media

Although Co-reg is a powerful and popular marketing tool which offers a guaranteed cost per lead, it is best suited to a long term ongoing campaign designed to deliver a constant stream of leads at a moderate rate. As there is often a need to increase the volume of leads over a specific period, or simply to generate as many leads as possible as fast as possible, we find a lot of co-reg clients also augment their co-reg campaign with performance media campaigns. These are purchased on a Cost Per Click basis, typically paying $1.00 to $3.00 per click (or $3 CPM). TPN operates extensive Email and Display performance networks offering marketers instant access to a flood of new business leads.

TPN Lead Capture & Score System

When buying traffic to drive lead generation one of the most critical factors is the prospect capture system used to turn clicks into qualified leads. Again, we found that many clients did not have a sufficiently effective lead capture approach and so we have developed a range of solutions to

maximise conversion rates and hence the campaigns Return on Investment. TPN offers an advanced lead capture form system which supports lead scoring based on answers given, as well as live feeds to 3rd party CRM systems like SalesForce and the TPN Lead Nurturing System. This intelligent form system can also be enhanced by commissioning a new Landing page or running an online promotion. 3di can arrange both of these from our market leading partners.

Complementary Services

Landing Page Design

Our partners are experts in persuasion architecture and usability, designing landing pages offering unrivalled conversion rates. A dedicated campaign or product landing page will always outperform a standard website page as it can be designed with conversion optimisation at its heart, and typically has a single minded focus on conversion. www.MarketUnited.com

Great Promotions

For competition based lead generation programs we operate one of Australia’s most sophisticated and trusted promotions platforms www.GreatPromotions.com

Get in touch with our team to speak about pricing and service options to suit your campaign objectives.

info@3dinteractive.com.au

Posted in - TPN -, Lead Generation | No Comments »

Product Focus: TPN Mobile

Wednesday, August 24th, 2011

Performance mobile logo

What is it?

Mobile SMS campaigns offer the highest open rates of any digital media. Our advanced targeting capabilities allow over 50 filters on more than 300,000 mobile numbers. 3di’s expert media team sends thousands of permission SMS offers per month while adhering to strict SPAM compliance checks.

How does it work?

performance mobile


Why Mobile Advertising?

• Comprehensive targeting capabilities

• Unparalleled delivery and open rates

• Instant response

• Offers sent ‘on-the-go’

Targeting

• Location

• Age

• Gender

• Time

Turnaround

3 days

Minimum Spend

$5,000

performance mobile 2

Get in touch with the 3di team for more info about Performance Mobile and pricing options.

3dinteractive exclusively represent The Performance Network (TPN) in Australia and New Zealand
www.tpn.com.au

TPN

Posted in > Mobile Advertising, > Performance Media, - TPN - | No Comments »

Product Focus: Performance Display

Wednesday, August 24th, 2011

performance display logo

What is it?

TPN is a “true performance” network (CPC/CPA)
providing access to a diverse network of quality
Australian websites.
The response rates are maximised by presenting the
right ad to the right user at the right time using the latest
ad targeting and optimisation technology, enhanced by
unique user data analysis.
TPN offers a range of campaigns types and can
accommodate a range of rates

The Performance Network (TPN) is a “true performance” network (CPC/CPA) providing access to a diverse network of quality Australian websites. The response rates are maximised by presenting the right ad to the right user at the right time using the latest ad targeting and optimisation technology, enhanced by unique user data analysis. TPN offers a range of campaigns types and can accommodate a range of rates.
How It Works
performance display 4

Types of Campaigns

Targeted
Utilising advanced targeting options, they are delivered as fast as possible against a specific target audience
and take precedence over all campaign types.
Branding
Creative is primarily brand focused and call to action is less obvious. Click Through Rates (CTR) are lower than
normal direct response performance campaign (<0.05%). They are delivered evenly over the campaign period.
High Priority (HP)
Used when a defined budget needs to be spread over a defined campaign period. These are often used to
promote a wider campaign or specific promotion. Take priority after Targeted & Branding as inventory
forecasting is used to ensure they are delivered within the campaign period.
Low Priority (LP)
Can be placed at any rate and compete with each other in an eCPM based auction and determines which campaign gets the majority of available spare inventory each hour. Effective Cost Per Thousand Ad Impressions (eCPM) is affected by the Cost per Click (CPC) or Cost per Acquisition (CPA) rate paid and the Click Through Rate (CTR) or Conversion Rate (CR). Delivery of these campaigns cannot be guaranteed.
performance display 2

Get in touch with the 3di team for more info about Performance Display and pricing options.

3dinteractive exclusively represent The Performance Network (TPN) in Australia and New Zealand
www.tpn.com.au

TPN

Posted in > Display Media, > Performance Media, - TPN - | No Comments »

Product In Focus: Performance Email

Wednesday, August 24th, 2011
Performance email logo
What is it?
The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.
performance email

Performance email 2

A few example email ad creatives can be found below.

If you do not have creative or a digital agency that can design one for you please contact Marketunited who specialise in creative that converts.

Examples

q-company-logo-mu

visit Market United at www.marketunited.com

Posted in > Performance Media, - TPN -, Miscellaneous | No Comments »

Trading desk – Are you using one?

Wednesday, August 24th, 2011

2011-07-12-12-05-50-5-a-demand-side-platform-is-exactly-the-digital-ad-s

“I know you’re not standing on your front porch with a bag of money waiting for me to call you. But I’m not some 18-year-old selling a cure for AIDS. I’m 46 years old, I have 22 years market experience, I know this business. So pick up your skirt, grab your balls, and let’s go make some money”  – a quote from the movie Boiler Room.

A trading desk conjures up this image of a stampede of brokers banging away on phones and desks covered in screens covered in graphs and flickering stats. The online advertising space has aggregated multiple ad exchanges and allows access to these exchanges through a single interface. This interface is called a DSP.

DSP is the new three letter acronym thrown around town. According to Wikipedia DSP is defined as

A demand side platform (DSP) is a system that allows digital advertisers to manage multiple ad exchange and data exchange accounts through one interface. Real time bidding for display online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

What the above definition means is that you are able to buy information of people that have performed a specific task and run a display campaign across a multitude of websites using a single interface targeting those people. Example – you are a car retailer and want to target people in the market for a new Holden. You can specify that you want your Holden ad to be shown to anyone who has searched for a new car, gone to the Holden website or a competitor website in the last 5 days. If that specific person goes to a news site within the network you can target them.

The concept of a using a DSP or running a campaign on Facebook sounds great. However in reality it requires someone to actively manage the campaign much the same as someone managing your Adwords campaign or your stock-portfolio. We have managed and optimized campaigns delivering $300 per minute. We have teams of people managing your campaigns so you don’t ever have to worry about one person leaving and you losing all the intellectual property gained. We are constantly sharing knowledge of what bidding strategy or network is performing and ensuring those learnings are applied across all the campaigns we are running.

We are constantly managing ROI by looking at eCPC as well as eCPAs. RTB needs a constant hands-on approach as well as incorporating ‘Real Time Page Level Semantic Analysis’ to ensure page-level control over brand safety, relevance and quality. Over and above the management there is also a need to ensure your tagging through your adserver is pulling through the correct impression and click data as well as managing delivery discrepancies.

As with any system there is a massive learning curve to get started. New naming conventions, tagging, setting up accounts, learning what works and what doesn’t. With a trading desk the time to market is immediate and you get the value of all the learnings the company has made across all their clients so you don’t go through the same pain figuring out what bidding methodology works.

If any of the above acronyms or process sounds a little hairy I would recommend that you enlist the help of a trading desk.

If you are already running your own account a quick way to check if the guys you are using know what they are doing is too look if they have set a budget. If they have capped the budget it means they aren’t actively managing the campaign. Why would you put a capped budget in place if you are meeting the CPA requirements?

Using a trading desk makes it easy for an advertiser to get all the benefits of features and targeting available on a DSP, without having to hire an online marketing specialist. The trading desk shoulders all the responsibility as you have bought a fixed amount of traffic at a fixed price, the same as buying 20,000,000 impressions on a website at $20 CPM the only difference is that the price is $2 CPM and you get massive amounts of targeting which no website can match.

Targeting

There are massive amounts of targeting available to the advertiser. If you have a good idea of who your target audience is we can target by

• Location

• Age

• Gender

• Interest

• Purchase Intent

• Site/Content Vertical

The trading desk covers the following networks and social media sites

• Admeld

• Facebook

• Google AdExchange

• Linkedin

• Open Market

• Pubmatic

• Rubicon

Benefits of using a trading desk

• All of the benefits without the hassles

• Budget management, not too slow or too fast

• Experienced traders run your campaign

• Robust technology delivers results

• Return on investment

Speak to the 3di team about our Trading Desk product, available on our exclusive Performance Network – The Performance Network (TPN), check it out at www.tpn.com.au or give us a call on 1300 806986

TPN

Posted in > Performance Media, - TPN -, AU | No Comments »

TPN launches co-registration option

Wednesday, December 8th, 2010

TPNThe Performance Network (TPN), a premium performance based advertising network, has launched a co-registration option offering publishers a new revenue stream at the same time as offering advertisers increased customer leads.

Co-registration (co-reg) is a form of online lead generation that involves asking consumers if they would like to opt-in for third party offers when they have signed up on a site, it’s already widely used especially in the UK and USA, however this trend has only recently started to hit the Australian market in a significant way.

By having the option to purchase  co-reg via a network advertisers are able to easily take advantage of this more contemporary online marketing tactic to expand their campaign beyond the usual display advertising (banner ads).

Jaysen Du Plessis, Head of TPN is already seeing more and more  advertisers adding  this additional component into their marketing mix as the resulting increase in the advertisers return on investment is significant.

“Advertisers are only paying for actual leads they receive rather than paying per ad impression or per click.” Mr Du Plessis said.

“One of the most frequently asked questions we get from publishers is how can they make more money from their site. Co-reg is a great solution as publishers can earn money on a variety of offers being made on their site and the consumer does not even leave their website,” Mr Du Plessis said.

It is often difficult for many publishers to offer co-registration to their advertisers owing to the amount of technical development and campaign management involved to ensure that the information gathered is verified as well as not a duplicated lead already held by the advertiser. TPN has created an ad platform that manages this whole process as well as offers real time reporting. All a publisher needs to do is copy and paste some code on a page and the network will do the rest.

With co-registration, a relationship is formed between a website publisher and advertiser, where the advertiser can use the consumer information provided to the publisher to communicate directly with the consumer once they give their permission.

As consumers have specifically chosen which offers they are interested in before an advertiser can contact them it means the consumer expects to be contacted, they are genuinely interested in learning more and the advertiser therefore has a higher chance of achieving a conversion or sale.

TPN are offering co-reg campaigns across a range of premium Australian and New Zealand websites and are looking to expand this in 2011. Leads can include email, phone or postal data.

3dinteractive is the exclusive sales agent for TPN. To find out further information  please contact your Account Manager or contact 1300 806 986 / experts@3dinteractive.com.au

Posted in - TPN - | No Comments »

TPN – Where will my ads appear?

Thursday, September 16th, 2010

tpn listTPN operates across a network of 200 diverse quality websites and email lists focussing on local .com.au and .co.nz domains.

Because TPN manages the remnant inventory of its publisher clients it is sensitive not to undercut their premium CPM advertising offerings and so placement on any particular site cannot be guaranteed via TPN. However TPN is also sensitive to the needs of advertisers to know where their campaigns will run. To support this need TPN provides a list of sites that an advertisers campaign could run on and TPN will only run campaigns on the sites listed all of which are either IASH Standard and Recommended IASH Optional class sites. (TPN Code of Conduct)

Sites your TPN campaign could appear on (PDF)

(last updated: 16 sept 2010)

Posted in - TPN - | No Comments »

Online Channels for Direct Marketers (ADMA)

Wednesday, July 28th, 2010

Jon Ostler CEO of Q Ltd (Sydney) presented an overview of online marketing channels and techniques relevant to the Direct Marketer at the ADMA conference this week. In the presentation he reviewed a wide range of topics including;

  • Data marketing via Email
  • Data marketing via Ad Networks
  • Performance Media
  • Search Engine Marketing
  • Conversion Rate Optimisation

Presentation – PDF

Posted in > Data(List) Marketing, > Email Advertising, > Performance Media, Events | No Comments »

Meet the Head of TPN (Jaysen du Plessis)

Tuesday, July 20th, 2010

photo_jaysenTPN is exclusively represented by 3Di and they are proud to announce the appointment of  Jaysen du Plessis as Head of The Performance Network.

Jaysen is an online visionary with over ten years extensive experience in online marketing, media buying, SEO, PPC, campaign management, online brand and reputation management, affiliate management, web property conceptualisation, mobile social networking and consumer generated content.

Jaysen’s claim to fame is launching the world’s first peer to peer mobile file sharing social network application!

Find out more about Jaysen at http://au.linkedin.com/in/jaysen

Talk to your 3Di account manger to arrange a meeting with the TPN team.

Posted in > Performance Media, AU, Announcements | No Comments »