Diners Club Increases Conversion to Sale by 50% using TPN Leads

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We are pleased to have received the following client testimonial from Diners Club:

Diners Club engaged 3Di to accelerate our lead generation programme to supplement our current activity. Prior to using 3Di’s services we were using other traditional forms of marketing e.g in-house email, mail and cold call telemarketing via purchased databases.

The methods we were using previously have provided us with mixed results. Telemarketing is a reasonably successful method, one that we will continue to grow. However, we wanted to work smarter. Rather than solely buying cold data we were keen to find an alternative and find warmer leads somehow for our telesales team which would deliver better results and also help us reduce staff costs.

We began integrating 3Di’s TPN Leads product into our outbound call centre process early in 2012 and have not looked back.

Our overall conversion to sale ratio has increased by more than 50% by using TPN Leads.

The best part about the service we have received from 3Di is the fact that we deal with one account manager who knows his stuff and is truly passionate about helping us to achieve our results. Our account manager has gone out of his way many times to help us with tight timeframes and changes that needed to be made in a hurry. We also appreciated the help and ideas that were put forward to us when we were looking to enhance our lead generation with 3Di’s expertise. The advice we received was always honest and reliable.

I would recommend using the services of 3Di as they have a broad spectrum of digital marketing and lead generation services to tap into. They have their finger on the pulse and they are very helpful and knowledgeable. Best of all, the value Diners Club receives from 3Di’s TPN Leads product is very good indeed, if not the best compared to our other lead generation channels.

Theresa Cowan
Call Centre Manager
Diners Club (NZ) Limited

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